Should I use Avid or Premiere (or Resolve)

As a professional editor of over 15 years, the most common technical question I hear from serious beginners is what software should I use for editing.  Now as of recent people have been starting to talk about DaVinci Resolve a lot more.  I use DaVinci Resolve all the time, but more for coloring, but it does seem like a promising software to learn for the future, especially because they have a free version, which always bring in more users, hence clients becoming more used to the program.  But I don’t use Resolve yet as I don’t think the shortcuts and organization fit editing quite as well as the two dominant editing systems in the industry right now: Adobe Premiere and Avid Media Composer.

Author Justin Joseph Hall in 2013

This is about the strengths of each of these applications, in my opinion, and when I would choose to use one or the other.

Top 4 features in Adobe Premiere

1. Modern simple workflow  that is customizable and accessible.  You can use almost whatever codec, timecode, and type of video file you have and just start editing.  There are some limitations, but overall it is much more flexible and you can decide to make proxies or not.  It adapts to your workflow and allows you to adapt to the system you’re working on and the footage that you have.

2. The Adobe Suite integration is amazing.  There is no other company that does so many visuals as well as Adobe does.  Photoshop is the industry standard.  It is what everyone has used for years for still images.  It’s what Avid Media Composer is to video, but it has even more of a hold on the industry due to its flexibility and ease of use.  Same thing with After Effects and simple motion graphics.  It’s included in the suite and you can do so much in the program.  On top of that there are other great programs and all of this comes at the same price as Avid Media Composer.

3. The ease of editing still photos and simple motion graphics in Premiere is much more flexible and intuitive than the very old system of add ons and nesting that Avid Media Composer makes you do.  It took the ideas of Final Cut Pro 7 and took them to the next level when Apple went a different direction with their video editing program.

Exports are also much easier with a separate program Encoder, and the easily editable outputs.  It’s much simpler than Avid’s confusing export console where exports really tie up your whole system and it’s very slow at encoding.  Even when I work in Avid I usually create a quick export (maybe even a reference export where there is no render made) and then re-encode in Encoder.  

Encoder leaves out options in lieu of simplicity which can really be frustrating at times.  For example Avid does make different color spaces much easier to navigate, but timecode and resolution differences are simple and as straight forward as typing in the values you want in Premiere.

4. Finally the process of reconnecting and managing media is much easier in Premiere.  It’s the main reason why you want to edit there.  Not only can it handle any codec in the timeline naturally (although making proxies is still recommended no matter how powerful of a computer you’re using).  But you have the option to cut natively and it’s easy to connect and reconnect footage.  I should mention Resolve is even better at reconnecting footage as it’s almost automatic, but Premiere is modern and intuitive while Avid’s system is outdated, protective and it erases most of your original file names and folder structure which makes it difficult to figure out things for yourself in finder, which is a hell of a pain.

Because of this ease, Premiere doesn’t require a technical person on the project like Avid does.  This can save money.  You need someone experienced in Avid to run the technical aspects of the system, Premiere is much more quickly accessible and a quicker gateway into creating something in Post without studying too much about very technical facets of moviemaking.

Top 4 Features in Avid Media Composer

1. Avid has all the bells and whistles you can imagine needing for the job.  Although Avid can feel slower, it is more thoughtful and the tools in the end, as you learn them make you work faster, so you can get your ideas from your head to the timeline in the least amount of time.  It’s customizable and is the standard in editing because it seems they thought of everything.  I hear of editors all the time that learn of a new Avid tool after working for 15-20 years.  It does really seem like they listen to editors and are inclusive with ideas, never throwing away old ones, just adding to the toolbox you can use.

2. Markers and script synch are a godsend to anyone who uses them in their workflow.  Organizing scripts, and written information about footage is so easy to manage, export outside of Avid and compile different visual ways of looking at your footage.  First off for anyone who does paper cuts (which I really don’t love, but it’s a common workflow), Script Sync makes it so easy for anyone to quickly find footage from a transcript.  It uses technology to click on the word and it’ll bring you directly to the audio in the video.

On top of that, the marker system is easily editable, color coded and easily navigated in many ways.  You can export markers and send them to Producers, or use them internally using Avid’s search engine to create databases that you can bring elsewhere or search right within Avid.  When you’re making a program with hundreds of hours of footage, this capability can vastly, vastly improve your show as if you prepare properly and are organized, when it comes crunch time at the end of a project (as it always does), you can fix small problems in 15 minutes from your database, versus taking a day to find a phrase, or a specific B-ROLL shot.

On top of that because it’s so easy to edit, the markers are able to be used as a visual indicator on the timeline  You can visually show where interesting sections of the footage are, or color code by person or place to visually see in the timeline different information.  This does take time to prepare, but it’s so excellent and isnt’ as frustrating as Premiere’s uncomfortable marker panel.

3. Avid’s system seems to be everlasting.  Jon Alpert who I’ve worked with, made two movies that spanned about 30 years on and off in the edit room, and the Avid projects could always be recovered because they use the same system as back when Avid started.  The project files still open many versions later.  Editors once they learn Avid will always feel comfortable there. 

4. The main reason Avid is the best is because no matter how large the project gets, it’s still usable and still possible to keep together in one project or a smaller set of projects.  This is because Avid uses bins that hold some of the project’s information, but doesn’t tax the computer with opening the entire project’s information at all times.  Only when you have certain bins open are you reading the information and taxing your computer’s memory with that information.  This makes it feel like your always just working on a small bit of the project and makes everything manageable.

If you do happen to use multiple projects, you can easily transfer bins between projects as long as the media is available wherever  you’re bringing it.  This means Avid is so easy to use with a server on huge television projects, or series of any kind.  If you have full teams working together on complicated archival or cutting multiple shows at the same time, Avid is a no-brainer.  Premiere is a sports car meant for one or two people, whereas Avid is like a vehicle where you can always add an extra seat for anyone you want at a standard predictable costs of a computer and a license.

In the end, both systems have carved clear spaces for themselves in the industry.  Premiere on projects under 20 minutes, for speed of use, exporting ease, and ability to work in the Adobe Suite.  For commercial projects it’s just so much more simple when you’re exporting a lot and switching shoots and footage often enough that you just want to quickly edit, send a project away on a drive and be ready to work for an individual person who can execute in Post-Production.

Avid, I’d use for projects over 15 minutes where organization of the footage content matters most.  Where you expect to spend a lot of time with footage to mold it into perfection and likely are working in a larger team.  Especially projects that will last longer than two or three months.  It’s so worth it.

As a final note, DaVinci Resolve again, doesn’t beat either of these projects when editing, but it’s getting there to compete with Premiere.  Because it’s an industry standard in color correction and media management, the ease of using DaVinci Resolve can speed up finishing especially if you have an editor color the footage.  It takes out a variable of switching software one less time which is great.  It’s just not as comfortable in managing screen space for editing as it is organized for finishing and not for sifting through lots of clips.  So it definitely is not on the way of replacing Avid, but look out Premiere.  Work in here if you want to future-proof your workflow or add a skill to your résumé.

If you have any other questions about Post-Production, please contact me at justin.joseph.hall@fourwindfilms.com

Writer’s biography

Justin Joseph Hall has held positions as Editor for networks such as HBO, NBCUniversal, and PBS.  At Downtown Community Television he helped pitch and develop the show Axios (2018-2021), the Emmy-winning documentary series.  Abuela’s Luck (2018) was picked up by all HBO’s streaming platforms and slated to be adapted into a full-length feature movie.   His mastery of post-production and the visual arts has awarded him opportunities to work with Major League Baseball, Dwayne “The Rock” Johnson, National Geographic, Discovery, and BMW, to name a few.

Create a Mood With Your Playlist By Treating It Like a Menu

A sensory approach to making a killer playlist or soundtrack.

By Jane E. Werle

Create or Share a Mood

Have you ever had a very specific craving? Pork rinds, peanut butter pretzels, pimento cheese, pizza bagels, parmesan crisps, potato chips — whatever it is, that’s the only thing that will do. Because fulfilling what you are in the mood for can be greatly satisfying.

Setting the right mood for your event, film, or video, is critical to its success. So when creating your playlist or soundtrack, consider whether you are trying to express a mood that you are experiencing, or creating a mood you wish others to experience. Then think about food. Then think beyond snack food. Imagine your playlist is a dinner party menu.

Structure Your Playlist like a Menu

Your menu consists of the main course (pulled pork, mango-chickpea curry), an appetizer (Caprese bites, vegan seven-layer dip), side dishes (grilled asparagus, Chex mix, fresh bread), dessert (chocolate avocado raspberry pie, coconut chips), and a surprise or treat (sparkling wine, bacon-wrapped dates).

Your main course is your theme. It might not be your favorite food, but it appeals to (or can be eaten by) most of the folks in your dinner party, and it is both delicious and kitchen-tested.

Your appetizer is the first thing people get to taste, and plays well with your main dish, but has a different feel and level of accessibility. Whether you are facilitating an evening of good food your guests didn’t have to cook, or an experience they couldn’t have on their own, you want them to participate and to enjoy doing so. The appetizer is your opening play and sets you all out on a particular path. (Note that I am focusing on providing a desirable experience, but this idea could be extended in other emotional directions such as fear [SCOBY finger food] or self-examination [plain-flavored popsicles]).

Your side dishes either do something your main dish can’t, or expand on its effects in order to provide a more well-rounded menu. Dessert is for scratching that itch that nothing else yet has, and the surprise is for fun.

Pick Your Tracks

Enter into your planning with a sense of zest. There are so many possibilities, and you get to curate them for your pleasure and that of your friends/audience. What do you look forward to hearing? What songs are new to your “liked” list? Do you have a go-to artist or track? What track has a section that stirs you? What else sounds like that?

Once you have something in mind, you can think about what purpose it serves, or what vibe it encourages. Is this a main dish (thematically strong enough to carry the mood)? A juicy surprise (no one but you would have picked that song next!)? The way you want to start the evening (an appetizer that is a crowd hit)? The way you want to end it (a dessert to linger on the palate)?

Then consider the roles you have yet to fill, and how they relate to each other. When you think of (or hear) one element, what feels like it should come next? If someone were making or playing this for you, what would you expect to eat or hear after it?

If your mind remains blank and your planning is going nowhere, think about your friends (or audience) and what they like. If you were their short-order cook (or deejay), what would they request?

Perhaps you have the opposite problem, and your list of possibilities is too long. Try going back to where you started, that first thing you felt sure about, and examine your list for what fits the very best.

Enjoy!

The very best fit could be what is most exciting, or most challenging, or most familiar. Try things on-- listen to them together. Alternatively, you can look at what you’ve assembled and divide it into sections (part one is uptempo, part two is downtempo) of an ongoing series of amazement, designed by you. You decide, it’s your party.

You may find Jane E. Werle stomping in a rainstorm or starting a dance party, if she’s not writing and editing for nonprofits or advocating for kids. Colorado-based, Jane prefers naps to marathons but is happy to go backpacking or sit in a creek. Jane received her MFA from Naropa University and is a frequent contributor to Presenting Denver, a comprehensive resource for dance in Denver and along the Front Range.

If there are questions you want to be answered in a blog post, let us know at info@fourwindfilms.com, or visit our website at www.fourwindfilms.com. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

Why I Make Art: A Personal Manifesto

By Justin Joseph Hall

“Artist” is such a vague term I usually don’t like to use it. Maybe that’s also an aversion I have from growing up in the Midwest where artists are often scorned or mocked as high-society.  First of all, an artist has nothing to do with class or the amount of formal education someone has.  My definition of making meaningful art is perfecting details of a piece of artwork.  This means putting in the time to place every detail in the way that is “perfect” to the artist, and the artist alone.  A skeptic may say that certain steps in the creative process are not important, but anything that leads me to a better way to communicate or express through the language of my art clearly is important to what we call the artist’s process.

To me, an artist is someone who can speak towards a subject in a new light using context and setting. They can express complex or emotional ideas through their individual medium because they are often difficult to express with language in general conversation.  By speaking through a medium, I am able to release what I want to say in a different context that I define as an artist. 

Creating an artwork is a form of communication that can be larger than daily dialogue.  It brings people together to have an emotional experience that the artwork evokes within the audience.  The individual audience members can take an emotional cue from the artwork based off their own life experience.

Freedom - Photo by Justin Joseph Hall

When I am creating artwork such as a film, if I am not precise in my decisions then the artwork runs the risk of saying nothing.  Or worse, saying something with an unintended impact.

The creation of great art is an understanding between many human beings as another form of language.  It is developing a unique language through an artist’s process for ideas and emotions that words cannot express.

I’m not advocating that every detail in every piece of art is planned. It is not.  Some of the variability is actually controlling what is random.  Just take Jackson Pollock.  He used gravity and physics of splashing paint part of his expression because he thought it was meaningful.  He controlled how the paint was flung, but the tiny details he left to physics.  Jackson Pollock let us see physics in a new way expressed through paint.

Now I’m not a painter, I am a director.  How does this variability apply to directors?  Often, as a director, the medium we help deliver our story and our message is through actors and crew.  These people are usually very intelligent and skilled.  I like to give the people I’m working with room to express what they believe the story is and be open to their interpretations.  This way I’m guiding a cinematographer or an actress in a direction with boundaries.   In this way, like Pollock gave freedom to the paint falling by releasing it at a certain point in the air, a director has many opportunities for a creative team to be released into their work in an organized manner.

The details of the world an artist creates is important, and so is being specific about which details to focus on.  One of my biggest lessons was a mistake I made editing a short comedy.  I left a lot of jokes in a scene because I thought the actor was hilarious.  However, I left in too much of his individual performance and didn’t pay attention to the flow of the story.  There are so many jokes in a row that the audience only laughs at half of them.  On top of that, they laugh over some of the jokes. This is distracting and makes the film feel too long.  Because I left in too much material it made the movie worse even though I consider the material I left in as great.

This can happen in any genre. For example a horror movie can make the mistake of not leaving silent time for sound design and music that is integral to scare people. In a documentary, a mistake would be packing in too many facts without giving the audience time to process.

These details are hard to spot and take time and practice to notice.  One has to change their mindset from minute details such as the individual edit, to a larger detail of the big picture of the story.  This idea is applied to film here, but can be applied to other mediums. Imagine making the fingertips perfect on the Venus de Milo and in the end realizing the statue is better without any of the arms or hands.  Or recording a 2 minute amazing guitar solo but having to cut it out because it doesn’t add to the melancholy feeling you are trying to express in the rest of the song.

It’s important not to compromise on the core expression of artwork over small details; but that doesn’t mean an artist can’t collaborate.  Just as McCartney and Lennon collaborated with each other, they had disputes, but they found how to focus on what’s important to each individual artist.  It is important to work with other artists who don’t compromise the main expression in one’s art.  Sometimes it takes time to find what you are trying to express, but the best collaborations help enhance the communication at the core of the artwork.

Brooklyn in Manhattan - Photo by Justin Joseph Hall

It’s important to work with people who do not impede your message. Don’t compromise with those who pay you to create to sacrifice what you believe in.  If you do, you are compromised as an artist as long as you participate in suppressing your beliefs in exchange for money.  I think this is important to keep in mind.  If you care more about money, no worries, then you are a commercial technician for someone else, which is totally fine and respectable in itself, but it is not creating art.

Money is always an important consideration and you need to pay the bills, but I’d suggest if a collaboration isn’t helping you become better at expressing what you want to express, you will be replaceable because you’re not refining what is of value for you.  So if you have to take a job that doesn’t go along with your ideals due to money conflicts, make sure you’re being more adequately compensated for your time so you can have enough money to work towards not needing to make that kind of compromise in the future.

I could not find a job for about 2 years and only found part-time work for 5 years in a row in the field I wanted to be in: editing film.  But I held to my ideals of quality and preservation for the future when finishing films.  Everyone told me over and over the quality didn’t matter and no one cares, but I did.  I took the time to make everything right and you know who cared in the end?  Companies who were making incredible films, HBO, PBS, and so many other networks.  Taking the time to perfect my personal workflow was worthwhile.

For example, I believe in diversity of perspectives in problem solving as well as preserving our environment.  I had to be honest in an interview when applying for a documentary that had to do with bringing a power plant to a nearby neighborhood.  The project ended up being a propaganda piece and it would not have been helpful to me or anyone if I took that job for the money.  Instead, I honed in on my craft and I began working with Downtown Community Television, a documentary company that believes in diversity and social change.  We’re a great match, but it took time to find a collaborator that didn’t conflict with my core beliefs in my work. 

The final touches in a project make it meaningful.  Those final touches are sometimes the hardest part of a project to finish. For example, whenever I edit a scene I work on individual cuts 10-50 times in an edit if I’m trying to make a difficult cut smooth.  This is so I watch each frame and scene enough to process how everything emotionally relates to one another.  This is important because emotions are fluid and in storytelling, we often take the audience for an emotional ride, but that means gradual changes.  Small distractions can take you out of that emotional ride and bring you back into reality.  An example could be a hand that’s out of place in one shot to the next, or blinking eyes not matching within a scene.  Adjusting these tiny details on each and every cut makes sure the audience is not distracted by something being “off” that takes them away from the story.

This may not pay off in the short term, but in my experience, concentrating on my own voice, uniqueness and expression paid off in the long run.  Because now I have concrete examples of expression that is unique to me and my style.  This enabled me to offer that skill to anyone that I work for and has found me more collaborators to work with and create final products that make me proud to be an artist.

Security - Models Isabel Restrepo & Lauren Thompson, photo by Justin Joseph Hall

Finding Your Voice as a Woman of Color Producer in the Film Industry

By Danielle Earle

Photo by Kelly Fournier on Unsplash.

Finding my voice as a Black woman in the film industry was a challenge for me. Experiencing prejudgement in a sea of white creatives was the last thing I expected, but that was the reality. 

Trust Your Vision and Create Your Own Opportunities

I continue to strive for a seat at the table. At times, the sea of white creatives assumes that having a seat at the table for a person of color means serving, volunteering without a sense of self-worth. So, what do we do? What do we do as black actresses, directors, and writers? How do we find acceptance? We form our own opportunities. We learn to value self-worth and continue to fight back with a shield placed against our hearts. That shield is a vision that holds clear in our minds which is our superpower. 

In 2010, at the age of 26, was when I finally found a sense of self-value. I knew I wasn’t meant for corporate America, and the Arts were the only place that I could call home. 

For years I never felt my voice was worthy for art, for love, or anything for that matter. Films were my escape, my adventure to the unknown. Ten years later my voice became stronger and I created my film production company PL Entertainment LLC.

There were not many filmmakers that looked like me, nor were they the same gender. The majority of them were white males who were getting the financing and support. For Black women, finding the resources back then was slim to none.

Don’t Let Yourself Be Stereotyped

I remember going out to events and explaining about my little, no budget series, Brooklyn Is In Love and having a response from a white creative who said, “This series will never get noticed. This is not what people are looking for.”  A Black male creative said, “You need more diversity.” 

When I produced my first LGBTQ Feature film,  I got criticism from several members of the white LGBTQ community who said that it was ironic I had white actors in my film.  I felt judged rather than celebrated as if it was taboo as a Black writer to write white characters. As if women of color (WOC) within the LGBTQ community are not equipped to create queer content for white America. Or there’s a sense of surprise that my work doesn’t fit under the landscape of the general stereotype for Black women in the gay community. That there’s no way I’ve lived similar experiences as them.

When I produced Brooklyn Is In Love in 2011, New York was a dead town. Post Grads were sleeping on the streets of Manhattan with no job and no security blanket. Artists were struggling to save enough for rent the next month. In the midst of it all, I was in the center. Watching it unfold, behind a lens. 

So I decided to make art from crisis to give us a sense of hope. Since the launch of episode 1, the view count exploded. I was getting emails and comments online, praising the show. At first, it was like lighting a match in the dark and waiting for a spark. The spark happened and that’s when it became real. 

You’re in a position as a woman of color producer, whether you are queer or straight. You have to continue to prove yourself. When I entered the doors and signed my first contract at the Guild after the success of the series, it made me realize that this was my new journey. 

Collaboration is Key

Photo by Christina @ wocintechchat.com on Unsplash.

The best way I found to do it is by creating the platform yourself, and navigating a maze of possibilities. Yes, there are roadblocks, but there are ways around it. Collaborating is the answer. 

At 26, I was a very stubborn late bloomer. Over the years, I learned to find my community of people that valued my self-worth through financing, support, guidance, and collaboration. Collaboration and networking are key to a continuous road of achievement. 

Another tip for finding your voice is to always keep an open mind when collaborating. There will be times when the idea may change or shift. Don’t be afraid to speak up to your team. Yes, as Producers we strive to stay relevant. We need it. We crave it, and it’s totally natural, but don’t let it take you over. Invite people into your heart and creative world, because that is the only way you will grow. 

Remember there are so many writers looking for an opportunity, and they need a good producer like you to help them get their work seen. It’s about passing the torch. Once you reach a level of acceptance, it’s the greatest gift in the world as a creative. 

Know Your Worth In Dollar Signs!

When you are negotiating a contract, whether it is as a producer, director, or writer, don’t be afraid to tell them your self-worth in dollar signs. Black women in the industry have always had to settle for less, and in 2021, it is finally a year of celebration for Black Art. If it doesn’t go in your favor, there is always another opportunity waiting for you.

WOC Producers, continue to show your worth to the world, and never be afraid to show your bright light. It’s never too bright because you are the reason for the change, for the progress, and for the next generation of WOC Producers everywhere. 

Follow Danielle Earle on Twitter, Instagram, and on her company’s website, PL Entertainment LLC.

If there are other questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website at www.fourwindfilms.com. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

Meredith Alloway on Staying Motivated as a Writer, Genre Filmmaking, and Making Your First Films

Interview by Piper Werle

Photo by Victoria Stevens.

Meredith Alloway is a multi-hyphenate badass. Recent milestones in her career include screening her short film Deep Tissue at festivals all over the world including SXSW, directing a Paris Jackson music video, and partnering with Hulu, Sundance Institute, and 20th Century Digital Studios on her last two short films. Her feature film High Priestess is in development with Phantom Four, David S. Goyer’s company.

For years Meredith worked as a film journalist while building her career as a screenwriter, director, actor, and producer, but these days she’s focused on filmmaking. She offers much-needed transparency about breaking into the industry, funding your first (and second) project, and finding your voice. Meredith is also a huge horror film buff and offers insight into genre filmmaking, and how some of her favorite filmmakers defy existing genres by creating their own.

A promo image for First Date, a short film released as part of Hulu’s “Bite Sized Halloween,” written by Allyson Morgan, directed by Meredith Alloway, starring Hari Nef and Kara Young (pictured above). Photo by Victoria Stevens.

Fourwind Films: So you are a screenwriter/director/actor, and producer. Do you see benefits in being a “slashie”?

Meredith Alloway: Yeah, I think so. There was a time in my 20s where I felt like I was like a jack of all trades, master of none. And now that I’m in my 30s, I’ve seen the ways that being involved in a number of different things has sort of fed the ultimate goal, which is to make movies. To direct them, but also write them. I think also, as a woman, there is this phase. When I was transitioning from being a journalist to a filmmaker, I remember another woman, actually, asked me “how are you going to do that?” In a way that — she wasn’t meaning to be condescending. But I was like, what do you mean?! Like, do you know how many men are jacks of all trades and masters of all? You’d never ask Donald Glover like, “um you’re going to make music now and then you’re going to act? How are you going to do that?” And that was like three years ago before Deep Tissue had gone and done SXSW and been on the festival circuit so I was still doubting a little bit. And I had only made one movie and I was like, oh no. And then I said, you know what? I can do it all. Like I think it’s really just aligning in and seeking your bliss and following the things that you love. Even going to theater school, you know, we joke that having a BFA is just like a piece of paper, who cares. But there have been so many times where even working on this latest pitch I can say, oh, this is the Medea story. Because you forget how many of these plays and literature have influenced storytelling. If I hadn’t spent so much time in theater school studying playwrights, I wouldn’t know about those archetypes that I learned through osmosis of doing plays and reading them. And I think it’s influenced me as a writer. 

So I think having your hand in a little bit of everything feeds anything you’re doing. 

And I think even with producing, it’s great to have done that because now I feel like I know what producing is and how to hire other people, even if I’m not the producer on the job. I don’t think I’m necessarily a great producer and I don’t have a ton of experience. But even dabbling in certain areas, now I’m like, oh, I have so much more respect for people that do that and have a better sort of way and perspective when hiring the people around me.

"Let Down" performed by Paris Jackson. Available now: https://ParisJackson.lnk.to/LetDownVD ►Subscribe for more official content from Paris Jackson: https://...

FF: Yeah, I love what you said about how at some point, the goal is just to make the movie, and sometimes, especially when you’re starting out, you just have to play more than one role.

MA: You have to. You have to. Well I mean, even with my short, Deep Tissue, I was in it. That was mainly because I was like, I’m an actor, I think I’m the best person for the job. And it’s one less person to cast, you know? Not that I don’t think I could have found someone that would have done a good job, but what was so cool about that film was it was such a collaborative process with my two producers, one of whom was also my editor, and the other one, she had gone to theater school. So she and I went through the acting beats and she was on set helping with that. And, you know, my DP, Justin Hamilton, I work with a lot, he and I went to high school together, which has been cool working together as adults. He was a year older than me and he was like the movie guy and there’s a lot of trust there. And he’s also an editor and thinks like a director in his own right. So being multi-hyphenate and then hiring people around you that are multi-hyphenate, you just see that it’s incredible to work that way.

Funding and Making Films As a Rookie

FF: OK, so for a director slash writer starting out, it can be super overwhelming when figuring out what road map to take. But it seems like the general path is to make a short film, and then go to festivals or put that film out there in some other way to either get representation or make a feature. From your perspective of having interviewed so many people, and from your own experience, do you see that as the best path? Or do you see other options that you think people should consider?

MA: That’s a good point to bring up because I do think that the narrative of “make short then make feature,” and like, “making a genius short is the only way to go” is reductive and limiting for people that don’t come from the means to be able to fund a short. I mean, for me, journalism was a huge path because it was like an education in film in a lot of ways. And also, I took a while before I made a short, and I think it was a number of things. I didn’t financially know how to raise money. It was before Kickstarter and Indiegogo were big because I moved to L.A. and graduated theater school in 2011. I wanted to learn screenwriting but I’d just graduated and didn’t have the money to pay for a course. So I started writing at a screenwriting website and through the process of journalism was learning about writing and interviewing people. You know, like this. 

I also think that the big thing is to find out what story you want to tell. Taking a step back and going, what are the stories I want to tell? What is my voice? And first, through any means possible, find a way to figure out what your voice says. 

Write every day if you can or as frequently as you can. I think that’s really important. And, you know, through being a journalist, that was something that allowed me to meet the people to even make the first short or to make anything because it can be really hard. And it depends on the type of filmmaker you are. If you’re a documentary filmmaker, you can pick up a camera. OK, so you need to go buy the camera, you know? So it’s like you work and not everybody wants to make something for no money. For my first short, I knew what I wanted to write and I knew I needed money. But I think that there are other ways. 

I think it’s starting with: what is the story I want to tell, spending the time where you’re saving money or you’re meeting your community, and then really letting the story tell you the path it needs to take. 

What is the story you want to tell? Because that’s going to define who you are as an artist. But I do have other friends who are DP’s or they’re other things — like my friend Josh, who’s an editor now and makes films, but he would volunteer at film festivals and started being involved in other people’s projects as a PA (Production Assistant). I do think that if you’re a writer/director and you’re producing someone else’s thing or you’re a crew member, and that film does well, that also gives you a leg up. I think that there are many roads to Mecca and making a short is great because it’s, you know, practice to make a feature. But I also know people that just write and then they keep getting better at writing. And then those scripts get made. And then someone’s like, do you want to direct one? I think there are many different paths. But definitely, the short to feature is, you know, a tried and true way to go about doing it.

FF: Speaking of fundraising, that’s obviously such a big hurdle to get over for your first, or even second, maybe even third film. Especially when you’re first starting out. I know you’ve crowdfunded for your first film and that was successful. Would you recommend crowdfunding, and again, are there other options you think beginning filmmakers could consider?

MA: Yeah, crowdfunding was great. To be honest, I didn’t know if I wanted to do it because then you’re accountable. Like, people give you money and then you have to make it, which is very scary. And that was the thing that actually then in turn convinced me to do it. So one of my friends is a publicist for Kickstarter, David Ninh, and we had this phone call. He was like, “doing a Kickstarter puts it out into the world that you are a filmmaker now. You know, people know you as a journalist but you’re also a filmmaker and it’s good to be held accountable.” And the cool thing about Kickstarter is if you don’t raise the full price you don’t get the money. There’s GoFundMe and others where maybe you’re trying to raise ten grand and even if you raise seven hundred, you keep seven hundred. But I was like, you know what, let’s go for this, shoot for the stars. And I wanted to raise ten grand. We ended up raising I think twelve, which is good because I wanted to raise a little bit more because they took a fee. And you build a community for your film before it even comes out. So I highly recommend that. It’s work. I think you’ve got to be willing to put in a lot of work. And the work is fun in a way because it helps you start thinking about the branding of your film, and helps you really focus on what the story is and why you’re making it in the first place. We shot a little video for it with my cast because they were in New York and we had become friends because I was trying forever to get this made. So we’d become friends in the process of waiting to get it made. And then I was like, how do I talk about this film? My brother helped me design a logo and I printed them on stickers and we launched the Kickstarter at Sundance. So I was handing people stickers and I would hand them to guys and say, “put them on bathroom doors”, you know, and two or three years later, I was on a panel or doing something and some woman was like, “I know who you are and I know about your movie.” And I said, how? And she was like, “I just remember the branding. I had the wings, what was it called?” And I said, Oh, my God, Interior Teresa. 

So, you know, it goes a long way to help you learn to brand and to really hone what the story is. And then you’ve got a built-in community of donors even before the movie comes out. But it’s hard and it takes work and it’s hard to ask people for money. 

But if you want to make movies, you got to learn how to ask people for money. That is the most important thing I’ll probably say in the interview, which sucks, but you got to learn. 

OK, so then my second film I got a full-time job in New York, which I’m very grateful for. And saved a lot of money. And it was hard because I was working really long hours and then trying to do journalism on the side and get a movie made on the side. But I just kept saving and it took years to save the money. But then that’s how I at least got the start to fund my next movie, and then had somebody else who had been a friend for a long time give us a little bit of money. But it really goes a long way if you’re like, “Hey, I’ve got thirteen thousand dollars.” And someone says, “Okay, well, let me come in and give you a few more grand,” than going, “I have no money,” and someone going, “let me give you a few grand,” because their few grand might not go anywhere because you don’t even have the leg up to start on. And even when you’re doing a Kickstarter, having someone, someone, even if it’s you, throwing a little money to jump start it, you know what I mean? Which I don’t know if I did for the Kickstarter, I think maybe my mom put in like three hundred dollars, you know, or something, which was nice and which was a lot for her. But anyway. I think that saving is really important, and I think that there is this feeling that we have to do it now and we’re running late, and I know I struggle with that a lot. I’m like, “oh my God, I haven’t made a feature yet.” I think I’ve kind of moved past that and kind of accepted as I’ve gotten older that everything happens when it’s supposed to happen. But I think when I was younger, in my 20s, I was like, I’m so behind. And then I just was like, well, I wanted to make my second film on my own terms. I did not want to talk about it in the open like you do with the Kickstarter. I wanted it to be private. And so then I was like, well, it might be a while before I can make that. I’m just going to have to work and save the money. 

But even if it takes you five years to save up the money to do it yourself, fine. You know, like there’s no need to rush. And then there’s just, like, amazing grant programs that can get you that leg up, especially in New York and Los Angeles-based companies, or even in Texas. There’s more and more support for marginalized people as well. And women grant programs. Again, it takes time and effort to write and apply to these things.

TIP: Check out Jamie Monahan’s article “Secrets of Successful Fundraising for Filmmaking” and Cindy Chu’s article, “WOC Filmmakers: Resources for Making Connections” for more fundraising and networking guidance!

You know, there’s Sundance Institute and stuff like that if you’re trying to get money and don’t have family and friends that are just sitting on a ton of cash, you know like some people have. And that’s really great for them. But if you don’t, you can get a stamp of approval from a grant or another institute, even if it’s a thousand dollars. Again, it gives you that jumpstart. Yeah. I mean, I could go on and on about different ways to find money. But, you know, I’m still learning. I’m not a genius producer. And those are the people that know where to get the money.

FF: I mean, that’s a great point. Like maybe you need to find a producer.

MA: Yeah, especially when you get into feature land. I think with shorts, finding producers is hard. I always have friends who are like “where do you find your producers?” Or “I’m looking for a producer.” For shorts, I think it’s hard to find a producer that’s going to find you money. Most of the time it’s like, “I want to support your project.” My first short, my friend Catherine, who’s also a filmmaker, produced it, and just having that support there to do logistics, and offer her creative brain, was great. And, you know, sometimes you can find producers that have resources that are going to bring money to shorts. But I think producers that are going to bring money are when you get in the feature game because they have the relationships with the investors. I’m just trying to think of specific examples. But this is the thing, I know about where people find money, but also that’s private and it’s a hard thing to talk about. I find in interviews when I’ve interviewed people, too, it’s like, where did you get your money? And like, certain people are transparent about that and certain people aren’t. You know? It’s a very — you just kind of jump in the deep end and figure out it’s different for everybody. But anyway, I’m going on a tangent.

Genre Filmmaking

FF: No, it’s all super useful. I’m really glad you’re touching on these things even if you don’t want to go into them. OK, let’s transition to talking about genre filmmaking.

MA: Cool.

FF: OK, so you’ve made Deep Tissue and Ride which you wrote and directed. And then you directed First Date, and now you’re writing at least one feature, and they’re all in the horror genre. And because I follow you on Instagram I know you and your family did this cute thing last October where you suggested a different horror movie for every day in October. So does this love of horror just go way back? Or what exactly got you-.

MA: What’s the catalyst?

FF: Yeah! Like what got you so into this genre?

MA: Yeah. My dad loved horror films. “Alloween.” I didn’t know anyone looked at that. So I love that you remember that. I mean my family grew up watching horror movies. My dad was the kind of guy who’d go to Blockbuster and watch every horror movie in the horror section. It didn’t matter if it was terrible. I remember walking through their bedroom and I’d just see the most horrific B movie VHS cover. And, you know, I was like, what are you doing Dad? My brother’s like that too, he has seen, like, every horror movie. It doesn’t even matter if it’s good or bad. And my cousin as well who’s a little bit older than I am and a writer and director himself. He had a Lost Boys poster in his room and I was like, what is this? So it was just around me all the time, and my family at Christmas always got each other movies. My grandpa loved Westerns, so I was raised in a very filmic family and it was something that connected us. It’s no surprise that all of the offspring have gone into the arts — my brother is an editor — because we were raised with an appreciation of movies that connect you. 

There’s nothing like sitting in a theater and all screaming together. I mean, laughing is the same. But a good horror movie can make you do both — or you scream and then you laugh. 

I remember I saw Hereditary in New Orleans at a film festival called Overlook, which is great. And I think it’s the only time in my life where I literally jumped out of my seat and screamed and then we were cracking up through the scene because we were like, this is so fun. Like I think that that’s something that I love about horror films. And I think it goes back to — you know, the theme being story here — like, I don’t set out — especially when I was making Deep Tissue. I was making a romance. I wasn’t like, “I’m going to make a horror film.” Then once we got into the score and figured out the way we were shooting it, then I was looking at a lot of 70s horror, because but I think that, again, it’s like what does the story need? And a lot of my stories lately, and I don’t know if it will be like this for the rest of my life, are horror-leaning. Also I think I process darkness. I remember our [playwriting] Professor, Gretchen, in college, we kept having to write scenes. And I kept writing scenes about love and strangers meeting and it was just like love, romance. And I said, “I’m so sorry. This is all I can write about.” She was like “don’t ever apologize for that.” There are writers that write about the same thing over and over and over again. Look at Scorsese. Scorsese makes films about New Yorkers, you know, and other things. But like no one has ever been like, “man, I wish Scorsese wouldn’t make another mob movie.” We’re like, “please keep doing you,” you know? My first film, Interior Teresa, was not a horror film. It had magical realism, but it was about religion. And that’s been a theme I’ve noticed, especially lately now that I’m, you know, formulating ideas on my fifth or sixth feature. Yeah, it’s been a lot of writing in the last two years. It’s still about religion. I think that religion and spirituality are also something we see a lot in horror, because horror deals with life and death, it deals with spirits and demons. It deals with — I mean, a lot of the stories from the Bible are horrific. And even if you’re not looking at the Bible, I just think spirituality is something that’s fascinating to me, that I’m still working through being from Texas. And I really am fascinated by why people do things. The feature that I am in the process of casting now is very much more of a psychological descent film with horror elements. And then I wrote this erotic thriller set in Vegas and erotic thrillers have sort of horror elements to them. I just think horror’s fun and you can kind of throw in laughs and you can throw in screams and everything.

FF: As you said, you’re writing so many horror films because that’s what the stories lend to and that’s what you love and that’s what works for you. Do you also see some strategy in continuing to specialize in a specific genre?

MA: Yeah, I think when Deep Tissue came out it was in the right time and place where people were actively looking for women's stories in ways that they hadn’t been before. I mean, horror has been dominated by men. You know, let’s be honest. The whole film industry has been dominated by men, like many other industries. And I think it was the right time and place, that people are looking for erotic thrillers. People are looking for horror from female perspectives. And, you know, Claire Denis and Karyn Kusama, and even Julia Ducournau that did that film Raw, there have been so many women that I mean — Kathryn Bigelow’s film, Near Dark, which is genius, is a horror film. It’s with Bill Paxton, it’s a vampire movie. Watch it. It’s great. But she started in horror. And you see how even though she’s done films about war, they’re all kind of similar, war is horrific. So I don’t know that it’s necessarily a strategy. I think that being someone that specializes in something is always a benefit. 

I would love to be one of the filmmakers that make things across genres or even that has my own kind of genre.

Like I love Yorgos Lanthimos, who just like makes Yorgos Lanthimos movies that are kind of genre leaning, but sometimes they’re not. Dogtooth, which I find to be hilarious and was a huge influence on Deep Tissue, has dark, dark, dark humor, but also horror elements. And then The Favourite is a comedy, but also a dark comedy. You can kind of work across the genres. Tarantino is someone that has their own vibe. I keep bringing up Claire Denis, but I love her. She does as well. But yeah, I don’t know that it’s necessarily a strategy, but I definitely think it helps to find your voice. I think that’s what I’m trying to get at. What is your voice? And I guess my voice right now is in this sort of horror-thriller landscape and that especially when you’re starting out, people don’t know what your voice is, or what you’re saying. Why are they going to go to you? We need to go to her because this is like her thing or we need to go to him because, like, this is her thing, his thing. 

At a certain point, you want to transcend the boundaries. But early on, I do think it helps to be knowledgeable about that certain subject. 

If they’re remaking a film and they’re like, we’re looking for horror writers, you know, or drama writers, then my manager can say, “Hey, here’s Meredith, she has multiple scripts in this genre” and you’re more likely to get a job. You know, if you have more scripts in that genre, whether it’s comedy or drama or whatever, if you have a script in all the different elements, that can also be helpful, too. But I don’t think it’s a strategy as much as it’s finding what your voice is. And anyone that has a voice goes far. A voice that has something to say that’s good. I don’t want to say “everyone” that has a voice because there are people that have a voice that could be evil. I don’t know, you know what I’m saying.

Writing Advice

FF: Is there anything else you want to say or talk about?

MA: Yeah, I wanted to talk a little bit about writing, because I think when you’re starting out it can be really hard to write stuff on spec because no one is paying you to do it. And it takes a lot of time to write. And this has been a year of a lot of writing on my own time during quarantine. And you have to find ways to stay motivated. 

And at the end of the day, it’s something about viewing what I’m writing as a way to process my questions about the world that keeps me going. 

I’ve never written a script that wasn’t related to some deep emotional place in me. I always say write from your gut. And that is exhausting. There was a night where I was working on my feature that we’re now casting. This was before the pandemic. And I was in early drafts and it’s dark. And I think being an actor, when I’m writing I sort of get into the minds of these characters sometimes, like through how I approach acting, like why is this character doing something, and kind of embody it as I’m writing it? And I went dark, you know, and texted my brother. I love writing in hotels. So I was like, “I’m going to stay at the hotel. I’m just going to finish the script tonight.” And he was like, “you sound crazy, leave.” You know? And I think that he always — and I love my brother for keeping me accountable. It can be really scary when you’re doing something on your own, whether you’re writing, or preparing for a role. And I think you have to have boundaries, but you also have to stay motivated. I do think it’s about staying motivated but having boundaries for yourself and letting yourself go to those dark places or those fun places or focus on whatever it is, and come out of it. 

So find things to write about that truly are fascinating questions to you. 

You know, going into a script and being like, “what do I want to understand better through the process of doing this? Who am I writing this for?” And sometimes if it’s just for you, that’s OK. I think when you get into the later stages after you’ve written it, go, who is this going to speak to? But I think my favorite literature or films are very personal to the director. You see the director coming through it because it’s important to them. You know, I think I’m that person. And I read this great book called On Writing by Stephen King. I read that a few years ago, and there were two things that really changed my life. One of them is the chapter — he spends a lot of the first part of the book talking about his life. And I believe he was working at a laundromat or something and he was married and I believe they had kids at this point. And they were really struggling financially and he wrote Carrie. And then it got picked up by a publisher and of course, became Carrie. And he made more money than he even knew was possible. And I just remember reading that on a plane and crying because I was like, oh, my God, so many writers for so long spend so much time putting in the time and effort. And, you know, the artist struggle is real because it takes time, time that you could be spent making money! Or more money. But you got to put in the time. But when I saw that, I was like, man, this gives me hope. You know, if Stephen King can come from that and just look at him, he’s prolific. The other thing I really loved was he’s a writer — and not every writer is like this — that only writes like two to three hours a day. And then he’ll edit, you know but I was like, oh, I can do that? 

One of the biggest enemies of creatives is the expectation that we put on ourselves. 

If you sit down and you’re like, “I’m just spending this whole day writing” you’re not going to do it because it’s too overwhelming. For me, I love writing with a beverage because with the time it takes to have a meal or a beverage like great, I’ve got about an hour or two of writing, and then sometimes that’s all I do in a day. And obviously hearing that from someone who’s one of the most prolific writers that we know of, Stephen King, that’s been so great for me because I think it’s awesome to go to a coffee shop, write for three hours a day and it’s exhausting.

Interview has been edited for clarity. 

Follow Meredith Alloway on Instagram and learn more about her on her website. 

If there are other questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website at www.fourwindfilms.com. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

The Kids are in the Picture, Part 1: Casting

By Elizabeth Chatelain

Tom (Jefferson White) and Rowan (Payson Jane) on the set of Paper Geese. Photo by Abby Hanson.

The other day I was speaking with a colleague and they asked me if there were any themes that ran throughout the films I’ve made. It dawned on me that almost every short film I’ve written has children in it. They are of various ages, but I realized I am drawn to stories of childhood and the relationship children have with parents and their siblings. 

The first, Karin’s shoes, is set in Texas in the 1950s. It is based on a story that my mom told me about the only time she was ever hit with a belt as a child. The second, Breathe Under Water, is about a young boy and his mother, and his experience with nearly drowning. The next, Jenny and Steph, revolves around two sisters, the eldest a teenager trying to fit in by having a house party, and in the process introduces her younger sister to drugs. Sundogs follows a single mother and her 4-year-old daughter in the oilfields of North Dakota. And most recently, the leading role of Paper Geese is a nine-year-old girl, Rowan.

I really love working with children on a film. They are spontaneous and full of energy, and I have again and again been dumbfounded by their ability to grasp what I’m asking of them at an emotional and intellectual level. Working with kids has its challenges, but it’s also very rewarding. 

This article will be written in two parts, the first focusing on how I approach casting children, and the second about directing them during production. I write only from my own experiences, not any proven method, but I hope these thoughts can be helpful.

Casting children can be a challenge. There are more than a few methods, and I usually utilize a combination of them. First, of course, you can hire a casting agent, which I did for Jenny and Steph – this is especially helpful if the kids are a little older, ages 12-18, and if you are in a film production hub such as New York, Los Angeles, Atlanta, or Austin. At the time we were casting for Jenny and Steph, I was based in Austin, so kids came from the other large cities as well: Houston and Dallas. We were able to find many amazing young actors and a few who really fit the parts exactly. 

There is also another method, especially helpful if you are casting outside an urban area: a public casting call. Put a call with the location, date, and a little blurb about the film out to the local newspapers. Notify schools, after-school programs, children’s theaters, etc. This was a process used when I assisted casting on one of my mentor’s films, Hellion. We traveled to the small community of Port Arthur, Texas, and had a whole day of kids coming in to audition. These kids are not necessarily actors, but those who are simply interested, curious. It is surprising how often you can find potential through this process. Often child actors have been overtrained and do what is termed “indicating”- using an artificial expression to get the emotion across. They usually read very inauthentically on film. So there are times where an untrained kid will end up being the best for the role. For Sundogs, I had specially written the film with my niece in mind, knowing she would be cast as the 4-year-old daughter. For Paper Geese we did an open casting call, contacting teachers and acting agencies in Fargo because I knew I wanted to shoot on location there and I also wanted a girl whose roots are in North Dakota.

So how is an audition different for a child than for an adult? It is usually a combination of reading from a written script and improvisation, depending on how young they are. With children under 8 or so, I usually don’t focus on a script or have one at all. With younger children, you might play a game with them. Or improvise a scene they can relate to. What you are looking for is the ability to listen and engage while the other actor is talking to them, and that they give thoughtful responses. You’re looking for imagination and connection. They should also show some flexibility when you ask them to think about something differently. The directing tool, “do this as if…” is something that is used for both adults and children. I’ve also utilized acting exercises with them. For Paper Geese, I acted as though I was the father character, and I instructed the girl to do anything she could to get me from hurting an animal. Another thing to be aware of is physical quirks. If the child doesn’t make eye contact, if they do something nervously, it can be hard to create the space to make that child comfortable enough to change that behavior once on set. 

I also always meet with the family. Because children will be with their parents on set, you have to also gauge what that dynamic will be like. It can make a big difference working with families that have been in films before and know the expectations, versus families that have never been on any sort of set.

Of course, each director and casting process is unique, and characters’ personalities can vary widely. Just think about what you are looking for, and how you can best discover that in a child. Once the casting part is over, you’ll shift your focus to rehearsals and production. Working with kids on set will be in Part 2.  

Elizabeth Chatelain is an award-winning writer and director from North Dakota. Her feature screenplay SUNDOGS participated in the Berlinale Script Station, the Hedgebrook Screenwriter’s Lab, and was an Academy Nicholl Fellowship Semi-Finalist, Atlanta Film Festival Screenplay Competition Winner, and Showtime Tony Cox Screenplay Competition Winner. Follow Elizabeth on Instagram @emchatelain and at her website, elizabethchatelain.com.

If there are other questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website at www.fourwindfilms.com. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

How Wearing Many Hats Led Me to the Director’s Chair

By Cat Tassini

Photo by Albany Capture on Unsplash

“If you can think of literally anything else to do with your life, go do that.” This was the mantra that I heard many times during my first year of acting training. “You have to be obsessed with your character,” was another slogan, this time from my contemporary scene study teacher. As a nervous freshman in college, I took these words literally. Growing up, I had been enthusiastic about visual art, dance, theater, filmmaking, writing, music, and sports, but now I turned with laser-like focus to acting. Any time another desire entered my head, I felt agonizingly conflicted. I had auditioned and secured my place in the second most competitive undergraduate theater program in the country. Was I going to blow this opportunity by being unfocused and undisciplined? I was determined to give it my best shot. But I couldn’t keep all of my doubts — or passions — from creeping in.

I stuck it out for the two consecutive years at a professional acting studio required to graduate. However, once I had that under my belt I looked into other opportunities for learning. I ended up interning at a multidisciplinary art space in Brooklyn for credit. That was my introduction to the North Brooklyn DIY music and art scene, which indelibly molded my artistic perspective. It’s where I truly came of age. It felt like I had wandered into a creative wonderland—inspired, intimidated, and elated that I finally found a place that felt right. I even put up my own theater piece there, composing it with my theater troupe, and doing the sound, costume, and set design myself. It felt like I had arrived. 

Photo by KASHILEMBO WABU on Unsplash

My time interning opened up my mind and I felt confident enough to keep exploring. By graduation, I had designed costumes for a short film, taken art direction and set design classes, studied directing and producing, interned for a special event production company, stage-managed a show, attained a minor in art history, studied abroad, and put up multiple original theater pieces. 

Photo by Isi Parente on Unsplash

However, once the anticlimactic reality of postgraduate life set in, I looked back on my many experiences and wondered whether they actually added up to anything cohesive and meaningful. It didn’t help that I graduated into the 2010 job market. It was easy to feel like all the effort I’d put into my undergraduate education didn’t amount to much of anything in the real world. As I wandered through postcollegiate disorientation, hopping from city to city, and trying out different jobs in and out of the entertainment industry, I felt weighed down by nagging doubts. Would I ever be good enough at anything if I couldn’t concentrate on one thing? Would I ever be able to support myself without a “day job?” Would I ever be able to get a day job outside of the service industry? I felt restless, but I still felt guilty about it.

These doubts still haunt me, but less so than when I was a bit younger and greener. I now have the knowledge and perspective of someone who has written, directed, and edited a body of work, screened short films at festivals and racked up years of experience working in film, television, and event production. What I didn’t realize before is that it’s common to bounce from department to department or take time off from one career to pursue another.  It is also totally okay to take time off from filmmaking because you need to work a day job, care for a child or sick loved one, or take care of your own health. In a field as unstable and full of financial barriers as filmmaking, changes are inevitable. Managing your passion for your craft with real-world demands is a balancing act. As circumstances and priorities change, a career will inevitably go through any number of evolutions.

Multimedia is a constantly changing field, and one must make a conscious effort to keep up throughout one’s career. Along with that learning comes paying for classes, trading something you already know and are adept at, and learning on the job. If you’re trying to work your way up starting as a production assistant, it’s great to have multiple skillsets since you never know quite what you’ll end up doing. It is also valuable to have lots of skills in your back pocket to offer in exchange for someone else teaching you the skills you lack. A mentor of mine once described trading art direction work for an After Effects lesson. Finally, there is the practical reality that until you are locked into a union, if that’s the path you choose, it can be easier to get freelance work when there are more roles you can fill.

Photo by Julio Rionaldo on Unsplash

Now that I am directing my first feature, I can see how my varied experience has prepared me for this. It’s essential to be able to wear multiple hats in independent filmmaking. On a typical day, when working on my own work and freelance projects, I utilize some combination of the following: social media, graphic design, grant writing, crowdfunding, blogging, research, correspondence, scheduling, and video editing. These involve wildly different yet interconnected skill sets. On set, I’ve worked in the following departments: camera, sound, art, locations, wardrobe, makeup, transportation, and of course good ol’ fashioned general production assistance (PA). Having many tools in your toolbelt and a spirit of adventure makes you an asset to any production. 

If there’s one thing I could tell my younger filmmaker self, I would say: don’t be afraid of having multiple interests. Embrace it! And don’t worry so much. Pursue knowledge for the pure love of learning, don’t try to force yourself into something because of its perceived market value. Something that you’re not sure about now could end up being one of your greatest assets in the future. “Follow your bliss,” as Joseph Campbell would say, and try not to be too preoccupied with how it will all turn out. Life doesn’t follow a linear path and that’s okay. Real life isn’t compressed into two hours and doesn’t have to follow the audience’s expectations for continuity of logic. Real life is messy and strange and beautiful in its own way.

Follow Cat Tassini on Instagram @disco_nap_art and check out her website. Follow her current project, a feature-length documentary about Trish Keenan, the visionary creative force behind the English experimental band Broadcast, on Instagram @echos_answer, Facebook, and Youtube. 

If there are questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

6 GOTV Videos That Actually Work

by Piper Werle

Any U.S. voter spending time on the internet has noticed a huge influx in ‘get out the vote’ (GOTV) videos. My full-time job is curating social media content, and GOTV material has made up the majority of posts for the past two months. The sheer amount of people working to encourage and educate voters leading up to what may be the most important election of our lifetimes has made me a little numb, but these six videos took unique and effective approaches in a saturated market.

My fascination with the GOTV video is two-fold:

As evidenced by the 100 million people who didn’t vote in 2016, motivating people to vote is hard to do. This isn’t surprising given the barriers to voting that many may face in a process that should be simple and accessible to all, as well as the fatigue and disillusionment a lot of folks feel towards the current political system. A great GOTV must find ways to acknowledge this and still show people why casting their ballot is worthwhile. Ideally, it will make a cynical voter excited to participate in a less-than-perfect Democratic process in order to make it better in the future.

As a video producer, it’s educational to learn from content creators who got it right!

6. Diane Guerrero’s steamy voting PSA*

This is worth a watch for the double entendres ALONE. “Because it’s healthy to have fantasies! To imagine a world beyond the binary of two choices!” This video’s spokeswoman, clever script, and campy concept do not pretend that everything is fine here in the U.S.A., yet I still left feeling ready to travel to my ballot dropbox, and send postcards to voters in swing states.

Audience: progressive Latinx voters, immigrants, and their allies.

Call to Action: GOTV for the presidential race.

Fill that box. Wear protection. And make a plan to vote safely. This is no time for abstinence! https://vote.org Featuring: Diane Guerrero Written by: Josh H...

5. “Preaching to the Choir” with Mandy Patinkin and Kathryn Grody*

The presidential election gets all of the attention, but we need to talk about the pivotal Senate races on the ballot. That’s not even the real reason I’m including this video though. The true motivator is the puns. Just watch the first six seconds and you’ll see 👀 what I mean 😠. Hey, if a hook works, it works.  

Audience: children, parents (and apparently me, a weary millennial).

Call to Action: GOTV for various Senate races. 

Hey kids! Come learn about flipping the senate with us, it's fun AF! Don't believe the polls. Trump has inverted reality. Help get out the vote in swing stat...

4. “What Trump Fears More Than Coronavirus”* 

This video takes a meta “Scream” approach to its storytelling. No, Ghost Face does not make an appearance, but the first section of the video is dedicated to showing exactly what is wrong with past GOTV videos, showing some welcome self-awareness. The narrator, Xiuhtezcatl Martinez, an environmental activist, and hip-hop artist, then uses examples from the Civil Rights movement and other points in history to show who the real heroes are behind iconic laws that passed. (Hint: Lyndon B. Johnson needed a ton of pressure to get to the point of passing civil rights legislation.) This video takes a huge risk by being twelve and a half minutes long but pulls off a nuanced, unique, and compelling argument for their candidate endorsement.

Audience: Sunrise Movement supporters, mainly youth activists and adults supportive of environmental activism.

Call to Action: GOTV for the presidential race.

Young people have the power to crush Trump, and he knows it. That's why he's trying to steal the election, but we're going to be there to stop him. Once he's...

3. Get Your Booty To The Poll (NSFW) 

The hook: civically engaged exotic dancers. The payoff: FACTS about why it’s so important to vote down the ballot for more local officials that have a huge influence in communities.

Using sex appeal to get out the vote is not a new tactic, but what sets this video above and beyond its predecessors like this one with Madonna, and this one by— okay never mind actually, this one by Grindr is pretty good. But ‘Get Your Booty to the Poll’ is GREAT for two reasons. 

First, this whole video is a grassroots effort by Black Georgians. A Black woman named Angela Barnes directed it and raised the funds via GoFundMe with a producer, Paul Fox. On their fundraising page they explain that any funds not going toward the campaign will be donated to “the Black Male Voter Project, Fair Fight, and other non-profits committed to educating voters and fighting voter suppression in our communities.” It’s clear the dancers care greatly about the cause as well, and the campaign has an excellent website. Also, the fact that this lacked the resources of most famous GOTV videos, doesn’t have a single celebrity and still managed to go viral is a testament to its brilliance.

Secondly, the video hones in on a topic very few other voting videos touch: voting down-ballot. The only other one I’ve seen that does this is this video by Yellopain, but he doesn’t go as hyper local. For example, one of the lines in Get Your Booty to the Poll is, “Want trades and coding taught in our schools? Then vote for the school boards that will prepare us for the job market.” I love the specificity that goes above and beyond throwing “VOTE” in my face over and over again. Now watch the video and, hey. Get your booty to the poll. 

Audience: Black voters, particularly Black male voters.

Call to Action: Research and vote for candidates down-ballot.   

Are you already planning to vote? Good. This video isn't for you. This is for men who are undecided about VOTING.We encourage everyone to get out, research t...

2. This Is The Time (music video)* 

Shout out to Youth Vs. Apocalypse for making a GOTV music video that acknowledges this significant moment in history for environmental and racial justice. Using dance, rap, song, and an array of young and talented performers, their tone is engaging and demanding. “We don’t just want to be inspirational, we want you to meet our demands.”  

Audience: Youth, adults, Spanish speakers, supporters of Black Lives Matter.

Call to action: Encourage youth to vote and/or to encourage the adults in their lives to vote. 

ThisIsTheTime to fight cuz we have the power, and when they try to silence us we just speak louder" Text "THETIME" to 56525 or go to thisisthetime.org or to...

1. SPOILER for a feature-length film that just came out: 

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Borat Subsequent Moviefilm (aka Borat 2)* 

The payoff of this wildly over-the-top satirical film is that it’s a get out the vote effort. 

Audience: Anyone willing to listen.

Call to action: GOTV for the presidential race.

BORAT 2 Official Trailer (2020) Sacha Baron Cohen, Comedy Movie HD © 2020 - Amazon Prime

If there are other questions you want to be answered in a blog post, let us know at info@fourwindfilms.com. In addition, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And of course, we are always building our community! Let us know if you need help making a video, film, or multimedia project of your own.

*Partisan content. 

Stop Sabotaging Your Creativity! (Part 2)

By Totemworlds

Whether you’re a writer, filmmaker, painter or music composer, the lessons in this article will help you become a better artist.

In the previous article we talked about creating art in a playful manner, keeping a regular creative habit, and seeing the value in being bored. Now we’re expanding into other mindsets that hold us back as artists, and prevent us from creating our best work.

Where you create is important

To create our best work, then we must create in a space that’s not only comfortable, but inviting. No matter how humble or impractical your space may be, it should feel like a sanctuary, a place that allows you to create with ease.

I want you to think about your creative space. Bring into your mind’s eye the place where you make your art. Is it indoors or outdoors? Is there a desk in front of you, or is it just your instrument? Do feelings of joy, peace, or excitement come up when you think of this space? How about your instrument? What kind of feelings arise when you think about it?

If feelings of anxiety or fear come up instead, something isn’t right. It’s normal to feel tension or resistance when you first sit down to create. But if these negative feelings linger, the space where you create may not be optimal. Try improving your space to make it more inviting: perhaps it’s a matter of making everything look neat and tidy, adding a few decorations or artifacts that inspire you; or perhaps the change must happen inward, by consciously working to improve our relationship with this space.

Above is where artist Xnuht records his music. He shares that even though his space is humble, it is also “full of magic.” And his work surely reflects that.

No matter where your working space happens to be, it is special. So always try to summon feelings of gratitude when you start working:

“I am grateful for having this space to create. This is an artist’s sanctuary.”

Say or think these words as you prepare yourself for a creative session. If you have an instrument then say your grateful for it as well. Practicing gratitude is a powerful technique that cleanses any form of negativity. This technique is especially helpful if you work at home.

An inviting working space will allow you to relax and…

Surrender to the process

Having an inviting working space is important, but so is our mental state as we create. In the previous article, I wrote about how we sabotage our creativity by focusing on the end product rather than the process. It’s good to strive for perfection so long as we don’t lose sight of what’s truly important.

Think about your latest work, and how it came to be…

When inspiration first struck you, it probably came as a set of powerful visions and/or feelings: abstract forms which you then gave shape to. Everyone’s experience is unique, but regardless of how it felt, this experience motivated you to put in the work.

And though the end product probably ended up looking (or sounding) different from its initial conception, the link to that experience remained. And what’s so great about your work is not the object itself, but the experience that propelled you to create it in the first place. Does that mean quality is not important? Of course it is, but artists tend to focus too much on the tiny details rather than the big picture (and the big picture is what your audience will first see).

The truth is, your audience will focus mostly on their own experience; they won’t be looking for the tiny mistakes you made, but their impression of your work as a whole. Therefore, you shouldn’t obsess over perfection but over that magical experience you felt when inspiration first struck you. Surrender to it. Let the process take center stage, let it change you as a person, and let the result of this transformation seep into your work…your audience will appreciate it.Your technique will improve in time, so don’t let it stop you from expressing yourself and those magical experiences that move and transform you.

“At its essence, art is an alchemical process. Alchemy is a process of transformation.” Julia Cameron, author of The Artist’s Way.

End of Part 2

You can find the first part of this article HERE. Thanks for reading and be on the lookout for the third and final part of this series.

Follow Totemworld’s work on Youtube and Instagram.

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If there are other questions you want answered in a blog post, let us know at info@fourwindfilms.com. In addition, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And of course, we are always building our community! Send us your work for review or feedback.

Stop Sabotaging Your Creativity! (Part 1)

By Totemworlds

Feeling blocked, anxious, exhausted, lazy are all symptoms of a constricted creative flow. And like a clogged pipe that needs maintenance, we need to take care of our creative flow if we wish to create great art.

Perhaps you have amazing ideas already, but lack the support needed to realize them. Or maybe you have the time and resources, but you don’t feel inspired or procrastinate…a lot. Or maybe your process of making art stops being as enjoyable as before, and your doubts become numerous. If you find yourself in any of these situations, you may need to change the way you make art. Whether you’re a writer, filmmaker, painter, or composer, the lessons in this article will help you restore motivation and trust in yourself.

Get in the flow

Creativity is a primordial force that flows through all things. The flow is found everywhere in nature, in the movement of the planets, and inside each of us. I’m not trying to channel Master Yoda when I say that we are all one with the flow, but it’s true: to create is your birthright. So why do we often feel creatively blocked, uninspired, and/or anxious?

Remember the clogged pipe analogy? The truth is that we love to constrict the flow of our creativity. By focusing on the end product rather than the process, we often overflow our mental landscapes with insecurities and expectations.

Being out of the flow means you have trouble starting projects and not finishing them. Being out of the flow as a professional, where the stakes are even higher: it’s petrifying. Luckily there’s a solution: learning to create in an effortless, and playful manner.

Actually, it’s not learning but remembering how to create in said way. Back when we were children, though our technique was poor, our attitude was spot on. We treated work as play, and we made art in a pressure-free environment and in a peaceful state of mind. I’m asking you to choose that attitude as your default mode of working.

Start practicing by playing (and having fun) with your instrument or equipment in a pressure-free environment, let all expectations and self-criticism drop for a moment and get back into the flow. As Kenny Werner writes in his book, Effortless Mastery:

“Full-blown artistic creativity takes place when a trained and skilled grown-up is able to tap the source of clear, unbroken play-consciousness of the small child within. This consciousness has a particular feel and flow we instinctively recognize. It is “like tossing a ball on swift-flowing water: moment-to-moment nonstop flow.”

Practice bringing this playful and effortless attitude into your work and you’ll never feel uninspired again.

Keep up the momentum

To keep the juices flowing, practice doing something creative regularly, preferably daily. Don’t let this activity consume much of your time: it should feel spontaneous, simple, and quick. Anything goes as long as it requires you to be creative: keep a miniature journal, take a minute to snap a photo, find any object and interact with it as if it were the first time, etc.

The aim here is to bring more spontaneity into your life, which forces you to be more creative throughout your day. Doing them regularly helps you reinforce your playful attitude and build the momentum you need to take on larger projects.

See the value in being bored

To foster my creativity, I have tried psychedelics, long hikes, deep meditation, but to my surprise what worked best was doing nothing at all. Boredom is so underrated nowadays, but it’s been proven to spark, and I mean really spark, creativity and productivity. Don’t be confused. Being bored is not the same as relaxing, rather it’s intentionally removing all external input until your brain starts finding it uncomfortable. Don’t worry, it’s healthy for your brain!

Spend 10 minutes doing nothing (no phone, no music, no journaling, no meditation, do nothing at all) and expect some ideas to appear. Dare to do it for a whole day (a dopamine fast) and you’ll be even more surprised. The lack of input will force your brain to explode with a rush of ideas and solutions. These ideas and solutions were hidden before because you were too distracted, and good ole’ boredom brought them into the light.

Get bored. Stare at your floor! (Photo by jaqui from FreeImages.)

So try giving your mind a break from all external input whenever you get the chance: be bored during your daily commute, while you wait for the doctor’s appointment, while you wait for your food to arrive at a restaurant. Fight the itch to become distracted, let your mind wander, and you’ll be rewarded with ideas!

End of Part I

The next time you feel blocked or anxious, get back into the flow by surrendering your expectations, keep a regular creative habit to build momentum for large projects, and don’t forget to see value in boredom.

Be on the look for Part 2 :).

Follow Totemworld’s work on Youtube and Facebook.

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If there are other questions you want answered in a blog post, let us know at info@fourwindfilms.com. In addition, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And of course, we are always building our community! Send us your work for review or feedback.