Music offers an experience all on its own, but it is also a powerful tool that can enhance other experiences. A song or score is an easy cheat to enhance emotional storytelling because we have such a strong reaction to it. In my opinion, music can often be more effectively used when creating branding, a story, or most things for that matter.
I am a storyteller who directs and edits films as well as a business owner who hosts events. In all of these activities, I use music to enhance the experience of what I am creating.
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