How to License Music for Movies

The cost to license music can vary from $0 to a million for a song. As a director, I prefer using music that’s already been made rather than working with a composer. There’s something special about musicians who created from their own inspiration and passion and whose music can also help my movie. Working with a composer has a time and a place, but generally, my first option is to place music and learn how much it costs, so that is what this article focuses on.

The legal side of things

I’m not a legal professional, but I’ll explain what I've learned in the simplest terms possible. 

For movies, you need two licenses to use a recorded song: 

1. The publishing rights to whoever wrote the music. 

2. The license to the recorded track. This is known as the master license or synchronization license.  

Typically, when you pay for the licensing, the cost of the publishing license and the synchronization license is equal.  Sometimes, they’re owned by the same person.  We call each of these licenses“sides.” So you have to pay for both “sides.”  

Pricing

To get an idea of pricing, consider how famous an artist or song is and whether or not they’re represented. Very few artists release songs for free, but they do exist. Kevin Macleod, who I use a lot, releases his music for free but accepts donations. The reason he releases music for free is to expose more people to his work to get composing gigs. But this is very rare.  Another way to get free music is to find a musician who loves your work and who you know intimately.  Maybe you can do an exchange.

What’s another thing to consider when you are negotiating a price? If you’re showing on television, likely the artist will suspect you have a higher budget—the same thing for feature-length movies.  

What You Need To Know Before Approaching an Artist

It’s essential to know your overall music budget and how many tracks you need to license.  Musicians rarely give a rate upfront when you ask. They always ask about your budget first, as they don’t want to say a number that is too high that may scare you off, nor do they want to say anything too low where they can’t maximize their profits for their assets.

You also need to know the length of the license.  Most artists will always suggest a license of about a year and for only one type of media.  This means you’ll have to go back to them if you want more licensing. One year is a common length, which could work for a film festival run or a commercial. This can give you time to raise more money for a more extended license because the ideal licensing length and platform you want in your contract is “worldwide and in perpetuity.”  Perpetuity means forever, and worldwide means you can use it in any format existing or to be created, though it’s wise to include those words and be specific in your contract.

Photo by Ricky Rosario on set of Frames of Reference

Who To Contact

Often the most annoying part about licensing is getting hold of the owners.  Sometimes many people own a song because they purchased parts of it, or maybe it was written and recorded by an entire band who no longer work together.  If this is the case, getting in contact with everyone can be a lot of work. Oftentimes the synchronization license is owned by the record label who may have paid for the recording, and the songwriters own the publishing rights. But it can vary, and everyone can sell the rights to their songs.

Mid-range artists sometimes charge around $500 for both sides if they’re not on a label.  But I’ve found this to be more true if I know the artist or at least have met them. If they’re a friend, I may get songs for around $100 for both sides.  

From our award-winning short drama, Prologue

As for represented artists, more people are taking the pie, and they have a middle person negotiating for them.  For example, I licensed from a lesser-known independent artist, Emika, who Ninja Tunes represented.  Ninja Tunes wanted a cut and negotiated with me for a worldwide license in perpetuity.  They argued for $2000 per side after I had already paid them $750 for the first year of theatrical release. So, in the end, I ended up paying $4000 for the song at the end of my movie Prologue.  I also paid the same amount for a more famous composer who represented himself, Goran Bregovich, for the same short movie.  Goran’s people made a deal with me because Prologue is an independent short movie, and they knew I wasn’t making money on it.

For a feature film or television show, you may be able to negotiate a royalty deal where they take less money upfront but will receive some of the profits from the movie their art is helping to create. This is generally only an option for features and content made for broadcast.

Negotiating Price

Marcellus Hall an Artist in New York City played around the world including in at Seoul Webfest.

I’m an independent filmmaker but have gotten a deal with a famous artist.  I licensed Woody Guthrie, who, if you don’t know, wrote: “This Land is Our Land” and “America the Beautiful.” He is one of the most respected American Folk composers of all time.  He is deceased, and various people own his songs, but I wanted to use a cover song performed by the artist in my documentary, Marcellus Hall an Artist in New York City.  I had a meager budget for the series–$10,000 for 31 minutes of an independent web series. But the featured artist in my documentary, Marcellus Hall, is a similar artist to Woody Guthrie, and admires him greatly. So it was important to me to use “Hard, Ain't It Hard,” which was owned by Woody’s kin. Luckily for my team and me, the owner was taken by the documentary and gave me a deal for $500 in perpetuity for the publishing rights, but this is not common.

When making feature films, a lot of these prices go up.  I’d say from a short or web series to a feature or a television show, expect a price hike of 2-4 times.

Every single contract is unique and negotiated by both sides.  It’s always wise to have options because you never know what an artist will say.  I’ve had artists who would not license their music to me after seeing my movie. They wouldn’t even give me a price.  Why? I’m not sure. They wouldn’t say. 

A common question is, what do famous artists cost?  Well, I keep my ears open.  For a news television show I worked on, we licensed the publishing rights to an early 1900’s composer’s most famous song.  We played it safe because the copyright holders are trying to make as much money as they can in the final years they have the rights to the music’s copyright.  This ended up costing $10,000.

How about Pop artists?  I’ve heard Brittany Spears’ songs go for around $20,000 for both sides, which seemed low to me.  Then I’ve heard almost everyone say The Beatles’ and Radiohead’s songs are around $1 million dollars for both sides.  

Myself (Justin Joseph Hall) playing bass for my senior photo

A mid-range price I’ve heard was $80,000 for the Grease soundtrack because the musicians (bass player, guitar player, all the singers) are all union, so many people are getting a slice of the payment. In this case, the team I was working with ended up cutting costs by licensing a song that only uses the original vocals of the cast with alternate instrumentation. This wasn’t ideal but was likely unnoticeable to the average audience member, and it saved tens of thousands of dollars in licensing fees.

Ordering more from the same artist and agency also helps you negotiate, especially from independent artists.  So try to use songs from the same artist, writer(s), or publisher. For example, it may help to take songs from the same album. Or get to know the artist by offering to share your work with them before you ask to license music. You never know; a little legwork can go a long way.

Don’t forget about your trailer!

In the past, I’ve been successful at asking to include publicity and advertisement use when I’m licensing an entire album or multiple songs from an artist. If you have a lower budget, is there a band that’s not as known or a singer who wants to get a song to a broader audience?  They may be willing to let you also license for publicity and advertising.  

 If you have any questions, please contact us at info@fourwindfilms.com  We’re happy to answer a few of your questions or work at licensing music for you for hire.

Copy Editor - Piper Werle

Meredith Alloway on Staying Motivated as a Writer, Genre Filmmaking, and Making Your First Films

Interview by Piper Werle

Photo by Victoria Stevens.

Meredith Alloway is a multi-hyphenate badass. Recent milestones in her career include screening her short film Deep Tissue at festivals all over the world including SXSW, directing a Paris Jackson music video, and partnering with Hulu, Sundance Institute, and 20th Century Digital Studios on her last two short films. Her feature film High Priestess is in development with Phantom Four, David S. Goyer’s company.

For years Meredith worked as a film journalist while building her career as a screenwriter, director, actor, and producer, but these days she’s focused on filmmaking. She offers much-needed transparency about breaking into the industry, funding your first (and second) project, and finding your voice. Meredith is also a huge horror film buff and offers insight into genre filmmaking, and how some of her favorite filmmakers defy existing genres by creating their own.

A promo image for First Date, a short film released as part of Hulu’s “Bite Sized Halloween,” written by Allyson Morgan, directed by Meredith Alloway, starring Hari Nef and Kara Young (pictured above). Photo by Victoria Stevens.

Fourwind Films: So you are a screenwriter/director/actor, and producer. Do you see benefits in being a “slashie”?

Meredith Alloway: Yeah, I think so. There was a time in my 20s where I felt like I was like a jack of all trades, master of none. And now that I’m in my 30s, I’ve seen the ways that being involved in a number of different things has sort of fed the ultimate goal, which is to make movies. To direct them, but also write them. I think also, as a woman, there is this phase. When I was transitioning from being a journalist to a filmmaker, I remember another woman, actually, asked me “how are you going to do that?” In a way that — she wasn’t meaning to be condescending. But I was like, what do you mean?! Like, do you know how many men are jacks of all trades and masters of all? You’d never ask Donald Glover like, “um you’re going to make music now and then you’re going to act? How are you going to do that?” And that was like three years ago before Deep Tissue had gone and done SXSW and been on the festival circuit so I was still doubting a little bit. And I had only made one movie and I was like, oh no. And then I said, you know what? I can do it all. Like I think it’s really just aligning in and seeking your bliss and following the things that you love. Even going to theater school, you know, we joke that having a BFA is just like a piece of paper, who cares. But there have been so many times where even working on this latest pitch I can say, oh, this is the Medea story. Because you forget how many of these plays and literature have influenced storytelling. If I hadn’t spent so much time in theater school studying playwrights, I wouldn’t know about those archetypes that I learned through osmosis of doing plays and reading them. And I think it’s influenced me as a writer. 

So I think having your hand in a little bit of everything feeds anything you’re doing. 

And I think even with producing, it’s great to have done that because now I feel like I know what producing is and how to hire other people, even if I’m not the producer on the job. I don’t think I’m necessarily a great producer and I don’t have a ton of experience. But even dabbling in certain areas, now I’m like, oh, I have so much more respect for people that do that and have a better sort of way and perspective when hiring the people around me.

"Let Down" performed by Paris Jackson. Available now: https://ParisJackson.lnk.to/LetDownVD ►Subscribe for more official content from Paris Jackson: https://...

FF: Yeah, I love what you said about how at some point, the goal is just to make the movie, and sometimes, especially when you’re starting out, you just have to play more than one role.

MA: You have to. You have to. Well I mean, even with my short, Deep Tissue, I was in it. That was mainly because I was like, I’m an actor, I think I’m the best person for the job. And it’s one less person to cast, you know? Not that I don’t think I could have found someone that would have done a good job, but what was so cool about that film was it was such a collaborative process with my two producers, one of whom was also my editor, and the other one, she had gone to theater school. So she and I went through the acting beats and she was on set helping with that. And, you know, my DP, Justin Hamilton, I work with a lot, he and I went to high school together, which has been cool working together as adults. He was a year older than me and he was like the movie guy and there’s a lot of trust there. And he’s also an editor and thinks like a director in his own right. So being multi-hyphenate and then hiring people around you that are multi-hyphenate, you just see that it’s incredible to work that way.

Funding and Making Films As a Rookie

FF: OK, so for a director slash writer starting out, it can be super overwhelming when figuring out what road map to take. But it seems like the general path is to make a short film, and then go to festivals or put that film out there in some other way to either get representation or make a feature. From your perspective of having interviewed so many people, and from your own experience, do you see that as the best path? Or do you see other options that you think people should consider?

MA: That’s a good point to bring up because I do think that the narrative of “make short then make feature,” and like, “making a genius short is the only way to go” is reductive and limiting for people that don’t come from the means to be able to fund a short. I mean, for me, journalism was a huge path because it was like an education in film in a lot of ways. And also, I took a while before I made a short, and I think it was a number of things. I didn’t financially know how to raise money. It was before Kickstarter and Indiegogo were big because I moved to L.A. and graduated theater school in 2011. I wanted to learn screenwriting but I’d just graduated and didn’t have the money to pay for a course. So I started writing at a screenwriting website and through the process of journalism was learning about writing and interviewing people. You know, like this. 

I also think that the big thing is to find out what story you want to tell. Taking a step back and going, what are the stories I want to tell? What is my voice? And first, through any means possible, find a way to figure out what your voice says. 

Write every day if you can or as frequently as you can. I think that’s really important. And, you know, through being a journalist, that was something that allowed me to meet the people to even make the first short or to make anything because it can be really hard. And it depends on the type of filmmaker you are. If you’re a documentary filmmaker, you can pick up a camera. OK, so you need to go buy the camera, you know? So it’s like you work and not everybody wants to make something for no money. For my first short, I knew what I wanted to write and I knew I needed money. But I think that there are other ways. 

I think it’s starting with: what is the story I want to tell, spending the time where you’re saving money or you’re meeting your community, and then really letting the story tell you the path it needs to take. 

What is the story you want to tell? Because that’s going to define who you are as an artist. But I do have other friends who are DP’s or they’re other things — like my friend Josh, who’s an editor now and makes films, but he would volunteer at film festivals and started being involved in other people’s projects as a PA (Production Assistant). I do think that if you’re a writer/director and you’re producing someone else’s thing or you’re a crew member, and that film does well, that also gives you a leg up. I think that there are many roads to Mecca and making a short is great because it’s, you know, practice to make a feature. But I also know people that just write and then they keep getting better at writing. And then those scripts get made. And then someone’s like, do you want to direct one? I think there are many different paths. But definitely, the short to feature is, you know, a tried and true way to go about doing it.

FF: Speaking of fundraising, that’s obviously such a big hurdle to get over for your first, or even second, maybe even third film. Especially when you’re first starting out. I know you’ve crowdfunded for your first film and that was successful. Would you recommend crowdfunding, and again, are there other options you think beginning filmmakers could consider?

MA: Yeah, crowdfunding was great. To be honest, I didn’t know if I wanted to do it because then you’re accountable. Like, people give you money and then you have to make it, which is very scary. And that was the thing that actually then in turn convinced me to do it. So one of my friends is a publicist for Kickstarter, David Ninh, and we had this phone call. He was like, “doing a Kickstarter puts it out into the world that you are a filmmaker now. You know, people know you as a journalist but you’re also a filmmaker and it’s good to be held accountable.” And the cool thing about Kickstarter is if you don’t raise the full price you don’t get the money. There’s GoFundMe and others where maybe you’re trying to raise ten grand and even if you raise seven hundred, you keep seven hundred. But I was like, you know what, let’s go for this, shoot for the stars. And I wanted to raise ten grand. We ended up raising I think twelve, which is good because I wanted to raise a little bit more because they took a fee. And you build a community for your film before it even comes out. So I highly recommend that. It’s work. I think you’ve got to be willing to put in a lot of work. And the work is fun in a way because it helps you start thinking about the branding of your film, and helps you really focus on what the story is and why you’re making it in the first place. We shot a little video for it with my cast because they were in New York and we had become friends because I was trying forever to get this made. So we’d become friends in the process of waiting to get it made. And then I was like, how do I talk about this film? My brother helped me design a logo and I printed them on stickers and we launched the Kickstarter at Sundance. So I was handing people stickers and I would hand them to guys and say, “put them on bathroom doors”, you know, and two or three years later, I was on a panel or doing something and some woman was like, “I know who you are and I know about your movie.” And I said, how? And she was like, “I just remember the branding. I had the wings, what was it called?” And I said, Oh, my God, Interior Teresa. 

So, you know, it goes a long way to help you learn to brand and to really hone what the story is. And then you’ve got a built-in community of donors even before the movie comes out. But it’s hard and it takes work and it’s hard to ask people for money. 

But if you want to make movies, you got to learn how to ask people for money. That is the most important thing I’ll probably say in the interview, which sucks, but you got to learn. 

OK, so then my second film I got a full-time job in New York, which I’m very grateful for. And saved a lot of money. And it was hard because I was working really long hours and then trying to do journalism on the side and get a movie made on the side. But I just kept saving and it took years to save the money. But then that’s how I at least got the start to fund my next movie, and then had somebody else who had been a friend for a long time give us a little bit of money. But it really goes a long way if you’re like, “Hey, I’ve got thirteen thousand dollars.” And someone says, “Okay, well, let me come in and give you a few more grand,” than going, “I have no money,” and someone going, “let me give you a few grand,” because their few grand might not go anywhere because you don’t even have the leg up to start on. And even when you’re doing a Kickstarter, having someone, someone, even if it’s you, throwing a little money to jump start it, you know what I mean? Which I don’t know if I did for the Kickstarter, I think maybe my mom put in like three hundred dollars, you know, or something, which was nice and which was a lot for her. But anyway. I think that saving is really important, and I think that there is this feeling that we have to do it now and we’re running late, and I know I struggle with that a lot. I’m like, “oh my God, I haven’t made a feature yet.” I think I’ve kind of moved past that and kind of accepted as I’ve gotten older that everything happens when it’s supposed to happen. But I think when I was younger, in my 20s, I was like, I’m so behind. And then I just was like, well, I wanted to make my second film on my own terms. I did not want to talk about it in the open like you do with the Kickstarter. I wanted it to be private. And so then I was like, well, it might be a while before I can make that. I’m just going to have to work and save the money. 

But even if it takes you five years to save up the money to do it yourself, fine. You know, like there’s no need to rush. And then there’s just, like, amazing grant programs that can get you that leg up, especially in New York and Los Angeles-based companies, or even in Texas. There’s more and more support for marginalized people as well. And women grant programs. Again, it takes time and effort to write and apply to these things.

TIP: Check out Jamie Monahan’s article “Secrets of Successful Fundraising for Filmmaking” and Cindy Chu’s article, “WOC Filmmakers: Resources for Making Connections” for more fundraising and networking guidance!

You know, there’s Sundance Institute and stuff like that if you’re trying to get money and don’t have family and friends that are just sitting on a ton of cash, you know like some people have. And that’s really great for them. But if you don’t, you can get a stamp of approval from a grant or another institute, even if it’s a thousand dollars. Again, it gives you that jumpstart. Yeah. I mean, I could go on and on about different ways to find money. But, you know, I’m still learning. I’m not a genius producer. And those are the people that know where to get the money.

FF: I mean, that’s a great point. Like maybe you need to find a producer.

MA: Yeah, especially when you get into feature land. I think with shorts, finding producers is hard. I always have friends who are like “where do you find your producers?” Or “I’m looking for a producer.” For shorts, I think it’s hard to find a producer that’s going to find you money. Most of the time it’s like, “I want to support your project.” My first short, my friend Catherine, who’s also a filmmaker, produced it, and just having that support there to do logistics, and offer her creative brain, was great. And, you know, sometimes you can find producers that have resources that are going to bring money to shorts. But I think producers that are going to bring money are when you get in the feature game because they have the relationships with the investors. I’m just trying to think of specific examples. But this is the thing, I know about where people find money, but also that’s private and it’s a hard thing to talk about. I find in interviews when I’ve interviewed people, too, it’s like, where did you get your money? And like, certain people are transparent about that and certain people aren’t. You know? It’s a very — you just kind of jump in the deep end and figure out it’s different for everybody. But anyway, I’m going on a tangent.

Genre Filmmaking

FF: No, it’s all super useful. I’m really glad you’re touching on these things even if you don’t want to go into them. OK, let’s transition to talking about genre filmmaking.

MA: Cool.

FF: OK, so you’ve made Deep Tissue and Ride which you wrote and directed. And then you directed First Date, and now you’re writing at least one feature, and they’re all in the horror genre. And because I follow you on Instagram I know you and your family did this cute thing last October where you suggested a different horror movie for every day in October. So does this love of horror just go way back? Or what exactly got you-.

MA: What’s the catalyst?

FF: Yeah! Like what got you so into this genre?

MA: Yeah. My dad loved horror films. “Alloween.” I didn’t know anyone looked at that. So I love that you remember that. I mean my family grew up watching horror movies. My dad was the kind of guy who’d go to Blockbuster and watch every horror movie in the horror section. It didn’t matter if it was terrible. I remember walking through their bedroom and I’d just see the most horrific B movie VHS cover. And, you know, I was like, what are you doing Dad? My brother’s like that too, he has seen, like, every horror movie. It doesn’t even matter if it’s good or bad. And my cousin as well who’s a little bit older than I am and a writer and director himself. He had a Lost Boys poster in his room and I was like, what is this? So it was just around me all the time, and my family at Christmas always got each other movies. My grandpa loved Westerns, so I was raised in a very filmic family and it was something that connected us. It’s no surprise that all of the offspring have gone into the arts — my brother is an editor — because we were raised with an appreciation of movies that connect you. 

There’s nothing like sitting in a theater and all screaming together. I mean, laughing is the same. But a good horror movie can make you do both — or you scream and then you laugh. 

I remember I saw Hereditary in New Orleans at a film festival called Overlook, which is great. And I think it’s the only time in my life where I literally jumped out of my seat and screamed and then we were cracking up through the scene because we were like, this is so fun. Like I think that that’s something that I love about horror films. And I think it goes back to — you know, the theme being story here — like, I don’t set out — especially when I was making Deep Tissue. I was making a romance. I wasn’t like, “I’m going to make a horror film.” Then once we got into the score and figured out the way we were shooting it, then I was looking at a lot of 70s horror, because but I think that, again, it’s like what does the story need? And a lot of my stories lately, and I don’t know if it will be like this for the rest of my life, are horror-leaning. Also I think I process darkness. I remember our [playwriting] Professor, Gretchen, in college, we kept having to write scenes. And I kept writing scenes about love and strangers meeting and it was just like love, romance. And I said, “I’m so sorry. This is all I can write about.” She was like “don’t ever apologize for that.” There are writers that write about the same thing over and over and over again. Look at Scorsese. Scorsese makes films about New Yorkers, you know, and other things. But like no one has ever been like, “man, I wish Scorsese wouldn’t make another mob movie.” We’re like, “please keep doing you,” you know? My first film, Interior Teresa, was not a horror film. It had magical realism, but it was about religion. And that’s been a theme I’ve noticed, especially lately now that I’m, you know, formulating ideas on my fifth or sixth feature. Yeah, it’s been a lot of writing in the last two years. It’s still about religion. I think that religion and spirituality are also something we see a lot in horror, because horror deals with life and death, it deals with spirits and demons. It deals with — I mean, a lot of the stories from the Bible are horrific. And even if you’re not looking at the Bible, I just think spirituality is something that’s fascinating to me, that I’m still working through being from Texas. And I really am fascinated by why people do things. The feature that I am in the process of casting now is very much more of a psychological descent film with horror elements. And then I wrote this erotic thriller set in Vegas and erotic thrillers have sort of horror elements to them. I just think horror’s fun and you can kind of throw in laughs and you can throw in screams and everything.

FF: As you said, you’re writing so many horror films because that’s what the stories lend to and that’s what you love and that’s what works for you. Do you also see some strategy in continuing to specialize in a specific genre?

MA: Yeah, I think when Deep Tissue came out it was in the right time and place where people were actively looking for women's stories in ways that they hadn’t been before. I mean, horror has been dominated by men. You know, let’s be honest. The whole film industry has been dominated by men, like many other industries. And I think it was the right time and place, that people are looking for erotic thrillers. People are looking for horror from female perspectives. And, you know, Claire Denis and Karyn Kusama, and even Julia Ducournau that did that film Raw, there have been so many women that I mean — Kathryn Bigelow’s film, Near Dark, which is genius, is a horror film. It’s with Bill Paxton, it’s a vampire movie. Watch it. It’s great. But she started in horror. And you see how even though she’s done films about war, they’re all kind of similar, war is horrific. So I don’t know that it’s necessarily a strategy. I think that being someone that specializes in something is always a benefit. 

I would love to be one of the filmmakers that make things across genres or even that has my own kind of genre.

Like I love Yorgos Lanthimos, who just like makes Yorgos Lanthimos movies that are kind of genre leaning, but sometimes they’re not. Dogtooth, which I find to be hilarious and was a huge influence on Deep Tissue, has dark, dark, dark humor, but also horror elements. And then The Favourite is a comedy, but also a dark comedy. You can kind of work across the genres. Tarantino is someone that has their own vibe. I keep bringing up Claire Denis, but I love her. She does as well. But yeah, I don’t know that it’s necessarily a strategy, but I definitely think it helps to find your voice. I think that’s what I’m trying to get at. What is your voice? And I guess my voice right now is in this sort of horror-thriller landscape and that especially when you’re starting out, people don’t know what your voice is, or what you’re saying. Why are they going to go to you? We need to go to her because this is like her thing or we need to go to him because, like, this is her thing, his thing. 

At a certain point, you want to transcend the boundaries. But early on, I do think it helps to be knowledgeable about that certain subject. 

If they’re remaking a film and they’re like, we’re looking for horror writers, you know, or drama writers, then my manager can say, “Hey, here’s Meredith, she has multiple scripts in this genre” and you’re more likely to get a job. You know, if you have more scripts in that genre, whether it’s comedy or drama or whatever, if you have a script in all the different elements, that can also be helpful, too. But I don’t think it’s a strategy as much as it’s finding what your voice is. And anyone that has a voice goes far. A voice that has something to say that’s good. I don’t want to say “everyone” that has a voice because there are people that have a voice that could be evil. I don’t know, you know what I’m saying.

Writing Advice

FF: Is there anything else you want to say or talk about?

MA: Yeah, I wanted to talk a little bit about writing, because I think when you’re starting out it can be really hard to write stuff on spec because no one is paying you to do it. And it takes a lot of time to write. And this has been a year of a lot of writing on my own time during quarantine. And you have to find ways to stay motivated. 

And at the end of the day, it’s something about viewing what I’m writing as a way to process my questions about the world that keeps me going. 

I’ve never written a script that wasn’t related to some deep emotional place in me. I always say write from your gut. And that is exhausting. There was a night where I was working on my feature that we’re now casting. This was before the pandemic. And I was in early drafts and it’s dark. And I think being an actor, when I’m writing I sort of get into the minds of these characters sometimes, like through how I approach acting, like why is this character doing something, and kind of embody it as I’m writing it? And I went dark, you know, and texted my brother. I love writing in hotels. So I was like, “I’m going to stay at the hotel. I’m just going to finish the script tonight.” And he was like, “you sound crazy, leave.” You know? And I think that he always — and I love my brother for keeping me accountable. It can be really scary when you’re doing something on your own, whether you’re writing, or preparing for a role. And I think you have to have boundaries, but you also have to stay motivated. I do think it’s about staying motivated but having boundaries for yourself and letting yourself go to those dark places or those fun places or focus on whatever it is, and come out of it. 

So find things to write about that truly are fascinating questions to you. 

You know, going into a script and being like, “what do I want to understand better through the process of doing this? Who am I writing this for?” And sometimes if it’s just for you, that’s OK. I think when you get into the later stages after you’ve written it, go, who is this going to speak to? But I think my favorite literature or films are very personal to the director. You see the director coming through it because it’s important to them. You know, I think I’m that person. And I read this great book called On Writing by Stephen King. I read that a few years ago, and there were two things that really changed my life. One of them is the chapter — he spends a lot of the first part of the book talking about his life. And I believe he was working at a laundromat or something and he was married and I believe they had kids at this point. And they were really struggling financially and he wrote Carrie. And then it got picked up by a publisher and of course, became Carrie. And he made more money than he even knew was possible. And I just remember reading that on a plane and crying because I was like, oh, my God, so many writers for so long spend so much time putting in the time and effort. And, you know, the artist struggle is real because it takes time, time that you could be spent making money! Or more money. But you got to put in the time. But when I saw that, I was like, man, this gives me hope. You know, if Stephen King can come from that and just look at him, he’s prolific. The other thing I really loved was he’s a writer — and not every writer is like this — that only writes like two to three hours a day. And then he’ll edit, you know but I was like, oh, I can do that? 

One of the biggest enemies of creatives is the expectation that we put on ourselves. 

If you sit down and you’re like, “I’m just spending this whole day writing” you’re not going to do it because it’s too overwhelming. For me, I love writing with a beverage because with the time it takes to have a meal or a beverage like great, I’ve got about an hour or two of writing, and then sometimes that’s all I do in a day. And obviously hearing that from someone who’s one of the most prolific writers that we know of, Stephen King, that’s been so great for me because I think it’s awesome to go to a coffee shop, write for three hours a day and it’s exhausting.

Interview has been edited for clarity. 

Follow Meredith Alloway on Instagram and learn more about her on her website. 

If there are other questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website at www.fourwindfilms.com. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.

Secrets of Successful Fundraising for Filmmaking

By Jamie Monahan 

Photo by Mimi Thian on Unsplash.

It can be difficult to feel inspired to do anything during a pandemic when filmmaking and festivals are being delayed or canceled, artists are unemployed, and we are constantly told what we can’t do. That’s why I want to share some tips that you can do right now as a filmmaker to move your project forward during quarantine. A successful fundraising campaign takes a minimum of one to three months’ pre-planning. During this downtime, you can pre-write all of your campaign emails, create a campaign action calendar, and automate your social media posts. By doing all of this preparation, you’ll be ready to go when it’s time to crowdfund!

1. Audience Building:

Two of the biggest questions you need to answer as a creator are: “Who is your audience?” and “Where do they watch movies?” Now more than ever your audience is so important. Build your show’s Instagram account with behind-the-scenes photos, interviews with actors and crew, red carpet photos, your project poster, concept art, etc. Start creating super fans who are loyal not only because they love you the creator, but also because you took them on the creative journey. Superfans take pride in the fact they are the OG fans! Start a newsletter for your film and send monthly updates. Mailchimp is my go-to platform for newsletters. There are plenty of platforms that allow you to schedule social media posts ahead of time. Free options include Tweetdeck for Twitter, the Facebook scheduling tool on Facebook, and Later.com for Instagram. There are also tools like Hootsuite that cost money but allow you to pre-schedule most if not all of your social media platforms in one place.

2. Charitable Donations:

Any money you do not have to pay back is free money! I highly suggest getting fiscal sponsorship for feature films. Fiscal sponsorship allows people to make large tax-deductible donations to your film. It involves a fee-based contract between a project and an established non-profit. It’s important to remember that charitable donations can only be used for the creation of the film not for distribution or advertising. The Film Collaborative, and Fractured Atlas are two great fiscal sponsorships you can apply to.

3. Grants:

There are endless film grants you can apply to. It may feel overwhelming but applying for grants is another opportunity for free money. Candid has 150,000+ funders and 16+ million grants. Women Make Movies has a resource page dedicated to grants and funders with over 60+ organizations to apply to. Most filmmakers do not apply to grant which I think is a mistake. If grant writing is not your specialty, hire someone. It may be worth it even if you just receive one! The Film Fund gives out grants monthly and all you need to apply is a strong one-sentence log-line and a small application fee.

4. Crowdfunding:

Crowdfunding = Free Money! Always have a deadline when crowdfunding. Ideally, 30 days to create a sense of urgency. My favorite crowdfunding platforms are Kickstarter and Seed & Spark. Anytime someone donates, share that information on social media. Sharing will remind people who haven’t donated yet to donate to your campaign. Make sure to personally reach out to friends and family via a hand-written letter, email, or phone call. A genuine connection will always get better results than relying on social media. A successful and professional-looking crowdfunding campaign makes you more attractive to investors.

5. Private Investors:

Be honest with investors! Explain the risk. Only 20% of movies make their money back. If an investor most likely won’t make their money back why would they invest? Some people invest because they believe in the story or message you’re trying to tell. Others will invest because they believe in you, the creator. Then some will invest because they love the arts, being a part of something, or the glamor of it all. Your job is to find out what your investors want and how you can give it to them. Is it credit in the film? Putting their business in the “Special Thanks” section of the credits? VIP passes to a screening?

I hope you find this information helpful and empowering. 2020 was a difficult year for many but I have been so inspired by the resilience of artists. We are essential and the world needs our stories now more than ever!

Follow Jamie Monahan on Instagram/Twitter/Facebook: @jmemonahan. If you’re interested in her upcoming classes, seminars, screenings, and more, sign up for her newsletter here.

If there are questions you want to be answered in a blog post, let us know at info@fourwindfilms.com or visit our website. Also, we work with a large, diverse community of crew and artists working in most aspects of the filmmaking process and are always happy to help make connections. And we are always building our community! Send us your work for review or feedback.